Borderlands, launched in 2009, quickly became a defining title in the shooter genre, thanks in part to its unique cel-shaded art style. Initially, the game was designed with a realistic aesthetic, but as development neared completion, the team at Gearbox proposed a radical change to a more stylized, cartoonish look. This last-minute decision, which cost Take-Two an additional $50 million, was approved by CEO Strauss Zelnick. He believed that sticking to the original design would have hindered the game's potential. The cel-shaded visuals not only distinguished Borderlands from other shooters but also enhanced its gameplay, making the chaotic action more visually appealing. Characters like Tiny Tina thrived in this environment, showcasing the game's distinctive humor and personality. The decision to adopt this art style has been recognized as one of Take-Two's best moves, elevating Borderlands from a standard post-apocalyptic shooter to a beloved franchise with a unique identity.