During a fireside chat at SXSW London, Rose Wang, the Chief Operating Officer of Bluesky, highlighted the platform's rapid growth to over 44 million users in two years and critiqued established social media giants like Facebook and X for their monopolistic control over information. Wang emphasized that these platforms dictate user experiences and speech, leading to a lack of authentic information. She expressed that Bluesky aims to empower users by allowing them to curate their own feeds and make decisions about content visibility. Wang also introduced Bluesky's AI tool, Attie, which helps users personalize their experience. She criticized current moderation practices as inadequate, advocating for a system that reflects community values rather than centralized corporate control. This approach seeks to rebuild connections between content creators and their audiences, fostering a community-first ethos. Wang's insights reflect a growing demand for transparency and authenticity in social media, positioning Bluesky as a potential alternative to existing platforms.