The Securities and Exchange Board of India (Sebi) is considering the introduction of a specialized category of distributors for the debt market, according to Whole-Time Member Amarjeet Singh. Speaking at the Financial Products Distribution Summit 2026, Singh highlighted that this initiative could significantly enhance retail participation in debt investment products. The proposed distributors would simplify the investment process for retail investors by assisting with know-your-customer (KYC) formalities, documentation, and transaction initiation, similar to the role of mutual fund distributors. Singh stressed the need for ethical distribution practices, noting that the current oversight of distributors is minimal and that Sebi does not directly regulate them. He encouraged financial distribution entities to align their incentive structures with investor protection objectives. Singh also mentioned the establishment of an ethics committee by the Association of Mutual Funds in India and Sebi's collaboration with industry participants on ethics and capacity-building initiatives. He warned that while digital channels can enhance awareness, they also risk spreading misinformation and promoting speculative behavior. Singh emphasized that market participation should be informed and focused on long-term planning. Additionally, he indicated that Sebi may soon release a consultation paper proposing reforms for the portfolio management services industry and is working to streamline regulations for mutual fund distributors and investment advisors.