Pradeep Gupta, the Managing Director of Axis My India, became a focal point during the 2024 Lok Sabha exit polls when he broke down on live television as results deviated from his agency's forecasts. The Bharatiya Janata Party (BJP) was projected to face challenges in West Bengal and Assam, while the Congress-led United Democratic Front was expected to regain power in Kerala. Gupta, who has over 27 years of experience in data intelligence and public opinion analysis, emphasized the difficulty in gauging voter sentiment, noting that 60-70% of voters were reluctant to disclose their choices. His firm, Axis My India, is renowned for its accuracy in exit polls and has had its methodologies studied at Harvard Business School. Despite the agency's past successes in predicting election outcomes, the results of the 2024 polls contradicted expectations, leading to Gupta's emotional response during the live coverage. The incident has since gone viral on social media, drawing attention to the unpredictability of electoral outcomes in India.