According to a report by Kotak Mutual Fund, Apple India is expected to generate ₹1.42 lakh crore in revenue for FY26, which is more than double the ₹64,468 crore projected for Hindustan Unilever Ltd (HUL). This growth underscores a significant shift in urban consumption patterns, as affluent consumers are increasingly investing in premium technology and discretionary products rather than traditional staples. Over the past five years, Apple’s revenue has surged 6.2 times, contrasting sharply with HUL’s slower growth trajectory. The report highlights that while overall smartphone sales have remained flat, the premium smartphone segment has grown, now accounting for 26% of total sales. Apple has also seen a rise in its market share, reaching 9% of shipments and 28% by value in 2025. The company's success in India is attributed to its expanding product offerings and a growing consumer base that favors premium products, reflecting a broader trend in consumption where affluent households are increasingly prioritizing spending on technology and services.