The Tata Sierra experienced a decline in sales in April 2026, with dispatches dropping to 7,316 units from 9,003 units in March 2026. Despite this decrease, the SUV has shown strong initial performance in the competitive mid-size SUV market, having sold 7,003 units in January and 7,100 units in February. In comparison, its competitors such as the Hyundai Creta and Kia Seltos reported higher sales, with the Creta leading at 15,291 units. Priced between ₹11.49 lakh and ₹21.29 lakh (ex-showroom), the Sierra is produced at Tata's Sanand plant in Gujarat. It offers multiple engine options, including a 1.5-litre petrol engine and a more powerful 1.5-litre turbo-petrol variant. The SUV's design features a boxy shape, LED lighting, and a modern interior equipped with advanced technology, including a digital instrument cluster and a JBL sound system. Additionally, it boasts Level 2+ Advanced Driver Assistance Systems (ADAS) for enhanced safety.