The Delhi High Court has mandated that Google pay ₹30 lakh (approximately $36,000 USD) in damages to Hindware Ltd, a sanitaryware manufacturer, after determining that Google misdirected users searching for Hindware's products to rival manufacturers via its advertising system. The court found that Google's practice of allowing competitors to bid on Hindware's trademark as keywords led to significant losses for the company. Justice Mini Pushkarna, addressing two lawsuits from Hindware, stated that such use of trademarks constituted an 'unfair advantage' under the Trademarks Act. Consequently, the court has prohibited Google LLC and Google India from using 'Hindware' or related terms as advertising keywords. Additionally, the court ruled that Hindware is entitled to recover its actual litigation costs, with the payment to be made within eight weeks. The judge criticized Google's AdWords program for monetizing search engine usage in a manner that unfairly benefited competitors at the expense of Hindware's well-established trademark reputation.