Launceston, Tasmania, is facing significant economic challenges following the announcement that Boag's brewery will cease production after 145 years, alongside the Hawthorn Football Club's decision to end its relationship with the city after the 2027 season. Local leaders estimate that these departures could cost the region over $50 million annually, translating to approximately $1 million per week. The closure of Boag's will directly affect 42 jobs, leaving many workers uncertain about their futures. Community and business leaders, including Launceston Chamber of Commerce chief executive Alina Bain, are actively seeking ways to support those impacted and to discuss potential developments for the brewery site, which is considered a heritage landmark. There is interest in transforming the site into a conference center, hotel, or residential space. Additionally, the Tasmanian government has committed to reinvesting $1 million returned by Lion to help secure Launceston's economic future.