Doda's Lavender Festival Highlights India's Growing Lavender Industry
4th Lavender Festival in Doda celebrates India's Purple Revolution
Asianet Newsable
Image: Asianet Newsable
The 4th Lavender Festival in Doda, inaugurated by Union Minister Jitendra Singh, celebrates the success of the Lavender Mission and promotes lavender tourism and startups. The event featured exhibitions and interactions aimed at enhancing the lavender value chain in the region.
- 01The festival, themed 'Lavender Goes Global', was organized by CSIR-Indian Institute of Integrative Medicine.
- 02Jitendra Singh emphasized Bhaderwah's potential as India's lavender hub, focusing on startups and global market opportunities.
- 03The event included exhibitions and buyer-seller interactions to promote lavender cultivation and its value chain.
- 04An MoU was signed to strengthen the lavender value chain, recognizing contributions from progressive farmers and entrepreneurs.
- 05Singh also inaugurated a new Regional Meteorological Centre in Jammu to enhance weather forecasting services in the region.
Advertisement
In-Article Ad
The 4th Lavender Festival, inaugurated by Union Minister for Science & Technology Jitendra Singh, took place at Government Degree College Bhaderwah with the theme 'Lavender Goes Global'. This event celebrates the success of the Lavender Mission and the Purple Revolution in the Chenab Valley. Singh addressed an audience of farmers, students, and entrepreneurs, underscoring Bhaderwah's emergence as a lavender hub and the importance of value addition, startups, and lavender tourism. The festival featured various activities, including exhibitions, startup showcases, and buyer-seller interactions, aimed at bolstering the lavender value chain. Additionally, Singh announced the establishment of a new Regional Meteorological Centre in Jammu, which will provide specialized weather services to Jammu & Kashmir, Ladakh, and Himachal Pradesh. This center is expected to enhance weather monitoring and forecasting capabilities in the region, benefiting various sectors including agriculture and disaster management.
Advertisement
In-Article Ad
The festival and new meteorological centre aim to boost local agriculture and tourism, enhancing economic opportunities for residents.
Advertisement
In-Article Ad
Reader Poll
What do you think about the potential of lavender cultivation in India?
Connecting to poll...
Read the original article
Visit the source for the complete story.