The Maharashtra government's recent directive requires restaurants and eateries to inform customers whether the 'paneer' in their dishes is authentic or a substitute. This measure, effective from March 20, aims to enhance transparency and prevent consumer deception regarding the use of cheaper non-dairy alternatives, often referred to as cheese analogues. All food businesses, including restaurants, hotels, and caterers, must clearly label these substitutes on menus, bills, and display boards. While substitutes are not deemed unsafe, consumers deserve clarity about what they are consuming. The Hotel and Restaurant Association (Western India) has expressed support for this initiative, engaging with the Food and Drug Administration (FDA) to ensure compliance. They have advised their members to accurately label products as 'cheese analogue' and to maintain consistency in disclosure across all customer communications. A seminar was also organized by the FDA to educate industry stakeholders on distinguishing between authentic paneer and cheese analogues, emphasizing the importance of the new directive.