Ferrari's Electric Supercar 'Luce' Faces Backlash Amid Design Controversy
Ferrari’s first electric car made with help of ex-Apple designer is SLAMMED as ‘budget trash’ – after ‘woke’ Jaguar flop

Image: The Sun
Ferrari's first electric supercar, the Luce, has sparked significant criticism, with some calling it 'budget trash' and likening it to a 're-skinned Prius.' Unveiled in Rome, the car's design and high price of £474,320 have divided opinions, raising concerns about the brand's direction in the electric vehicle market.
- 01The Luce is Ferrari's first fully electric supercar, priced at £474,320.
- 02Critics have compared the Luce's design unfavorably to a Toyota Prius, calling it 'budget trash.'
- 03The car features a Ferrari-built electric motor on each wheel, achieving 0-60 mph in about 2.5 seconds.
- 04Ferrari plans to continue producing petrol and hybrid models alongside the Luce.
- 05The backlash mirrors past criticism faced by Jaguar over its 'woke' rebranding efforts.
Advertisement
In-Article Ad
Ferrari's debut fully electric supercar, the Luce, has ignited a fierce backlash from car enthusiasts, who have labeled it 'budget trash' and likened its design to that of a Toyota Prius. Unveiled in Rome by CEO Benedetto Vigna, the Luce is priced at £474,320 and marks a significant departure from Ferrari's traditional two-seat models, being the brand's first five-seater. While some praise its design as a 'masterclass,' others criticize it for lacking the aggressive styling typically associated with Ferrari. The criticism echoes the controversy surrounding Jaguar's recent electric vehicle, which faced backlash for its design and marketing. Despite the mixed reviews, Ferrari's chief design officer Flavio Manzoni acknowledged the polarizing nature of the Luce, suggesting that opinions may change over time. Ferrari continues to face pressure in the luxury market, with shares dropping over 25% in the past year due to inflation affecting demand for high-end products.
Advertisement
In-Article Ad
The backlash against the Luce could affect Ferrari's brand perception and sales in the luxury market.
Advertisement
In-Article Ad
Reader Poll
What do you think of Ferrari's new electric supercar, the Luce?
Connecting to poll...
More about Ferrari

Ferrari Luce: el primer coche eléctrico de la marca alcanza los 310 km/h y redefine el lujo
Cinco Días • May 26, 2026

Caída del 6,3% en acciones de Ferrari tras presentación de su primer auto eléctrico
Infobae • May 26, 2026

Ferrari Luce: El primer coche eléctrico de Ferrari genera controversia por su diseño y características
Car And Driver Es • May 26, 2026
Read the original article
Visit the source for the complete story.




