The alarming rate of global forest loss continues, with a recent study indicating a loss of approximately 300 million hectares over the past 11 years. Despite the implementation of forest management certification schemes and the establishment of protected areas, these measures have not effectively reduced deforestation. The study reveals that between 21 million and 32 million hectares of forest are lost each year, primarily in countries like Russia, Brazil, Canada, and the United States. While forest certification covers about 10% of the world's forests, and 18% are in protected areas, there is no significant evidence linking these strategies to reduced forest loss on a global scale. The study suggests that better coordination between market-based certification and government-managed protected areas is necessary. Additionally, Indigenous-led management has shown promise in conserving forests and could be combined with existing strategies for improved outcomes. To further protect forests, it is essential to use forest resources more efficiently, moving away from short-lived products and considering recycled materials.