NAD Supports Rapid Consulting's Claim on Emergency Radio Licensing
National Advertising Division Finds Rapid Consulting's "Legal to Own with no FCC License Required" Claim for My Emergency Radio Supported
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The National Advertising Division (NAD) upheld Rapid Consulting, LLC's claim that its My Emergency Radio can be owned legally without an FCC license during emergencies. This decision aligns with FCC regulations and aims to inform consumers about usage requirements.
- 01NAD found Rapid Consulting's claim 'Legal to Own with no FCC License Required' to be substantiated under FCC regulations.
- 02The claim is valid specifically for amateur radio use during emergencies, where no FCC license is necessary.
- 03Rapid Consulting has agreed to comply with Advertising and Voluntary Compliance (AVC) requirements from the Michigan Attorney General's Office.
- 04The company has discontinued certain challenged advertising claims related to its products.
- 05NAD's decisions aim to enhance consumer trust and ensure truthful advertising practices.
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The National Advertising Division (NAD) has determined that Rapid Consulting, LLC's claim regarding its My Emergency Radio being 'Legal to Own with no FCC License Required' is supported by Federal Communications Commission (FCC) regulations. The NAD concluded that this claim is valid in the context of amateur radio usage during emergencies, where an FCC license is not mandated. Rapid Consulting, a family-owned business, has also agreed to adhere to the Advertising and Voluntary Compliance (AVC) directives from the Michigan Attorney General's Office, which includes disclosing relevant FCC usage requirements to consumers. Furthermore, the company has permanently discontinued certain challenged claims concerning its sales and technology, which NAD will treat as compliance with their recommendations. This decision reflects NAD's ongoing commitment to ensuring truthful advertising and protecting consumer interests.
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Consumers will benefit from clearer information regarding the legal ownership and usage of emergency radios.
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