Greggs Introduces Self-Service Checkouts in New Trial
Greggs trials major change to checkouts – first time ever

Image: Express
Greggs is testing self-service checkouts at its first Express unit near Glasgow Airport to enhance customer convenience and speed. The trial will evaluate customer responses and behaviors over several months, as the bakery chain explores new formats to support growth.
- 01The first Greggs Express unit opened this month, operated by Motor Fuel Group near Glasgow Airport.
- 02The self-service checkouts aim to provide customers with faster service for their favorite baked goods and hot drinks.
- 03Greggs property director Tony Rowson emphasized the importance of convenience in enhancing customer experience.
- 04The trial will assess customer feedback and behaviors at select travel hubs over the coming months.
- 05Greggs has also introduced Bitesize locations to cater to high-footfall areas, with three already operational.
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Greggs, the popular UK bakery chain, is trialling self-service checkouts at its inaugural Express unit located near Glasgow Airport, operated by franchise partner Motor Fuel Group (MFG). This new initiative, which began this month, aims to enhance customer convenience and speed, allowing patrons to quickly grab their favorite baked goods and hot drinks. Over the next few months, the company will monitor customer behavior and responses to these self-service options across a limited number of units situated in travel hubs. Tony Rowson, Greggs' property director, highlighted that this trial is part of their strategy to improve customer experience while supporting the company's growth ambitions. Additionally, Greggs has recently launched Bitesize Greggs, catering to high-footfall areas with smaller offerings, with three locations currently operational. However, the company has faced backlash from customers due to a price increase in its meal deal, which now costs £5.25, surpassing prices at competitors like Waitrose.
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The introduction of self-service checkouts could significantly improve customer experience at Greggs locations, especially in high-traffic areas like airports.
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