New Poll Reveals Growing Popularity of Voice Notes Among Brits
One in five Brits now send voice notes instead of texts, new poll finds

Image: The Sun
A recent poll shows that one in five adults in the UK now prefer sending voice notes over text messages, averaging 21 voice notes per week. Gen Z leads this trend, with many citing ease, speed, and a more personal touch as reasons for their preference. However, some recipients express frustration over lengthy messages and distractions during recordings.
- 01The average voice note lasts nearly two minutes, with best friends receiving the majority.
- 02Gen Z is the largest demographic using voice notes, with 54% preferring them for sharing gossip.
- 03Voice notes are seen as a low-effort way to communicate complex feelings, with 36% of users opting for them to avoid misunderstandings.
- 04Twix is launching Harmoniser, a feature to enhance the fun of voice notes.
- 0528% of recipients find long-winded voice notes irritating, highlighting a potential downside to this communication style.
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A recent poll conducted by OnePoll reveals that one in five adults in the UK now send voice notes instead of traditional text messages, averaging 21 voice notes per week. The trend is particularly popular among Gen Z, with 44% of this age group embracing voice notes for their ease and personal touch. Respondents noted that voice notes help them express themselves more naturally, with 29% feeling they foster better communication with close friends. The average voice note lasts nearly two minutes, with best friends being the primary audience. Interestingly, 36% of users prefer voice notes for explaining complex topics, while 25% use them for casual updates. However, the trend is not without its drawbacks; 28% of recipients report frustration with lengthy messages, and 23% dislike needing headphones to listen in public. To celebrate this growing trend, Twix is launching a new feature called Harmoniser, designed to add a fun twist to voice notes. Overall, while voice notes enhance personal communication, they also come with challenges that users must navigate.
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This trend indicates a shift in communication preferences among younger generations, potentially affecting how brands and services engage with customers.
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