Survey Reveals Growing Trend of Voice Notes Among Brits
One in five Brits now send voice notes instead of texts – lasting 2 minutes

Image: Dailystar Co Uk
A recent survey indicates that one in five Brits now prefer sending voice notes over text messages, with the average duration reaching nearly two minutes. Particularly popular among Gen Z, voice notes are seen as a more natural and intimate way to communicate, allowing users to multitask while expressing themselves.
- 01Survey of 2,000 adults found that users send an average of 21 voice notes weekly.
- 02Voice notes to best friends average three and a half minutes longer than those sent to others.
- 0329% of Gen Z find voice notes more natural than texting when communicating with close friends.
- 0445% of respondents admitted to going off on tangents in their voice notes.
- 05Twix is launching a new feature called Harmoniser to enhance the voice note experience.
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A recent survey conducted by OnePoll reveals that one in five Brits now prefer sending voice notes instead of traditional text messages, with the average length of these notes approaching two minutes. The survey, which included 2,000 adults, highlights that users send an average of 21 voice notes weekly, with best friends being the primary recipients. Notably, 29% of Gen Z respondents indicated that creating voice notes feels more natural than texting when conversing with close friends. The trend is attributed to the belief that voice notes allow for more expressive and intimate communication while enabling multitasking. However, the survey also noted that over a quarter of recipients find lengthy voice notes frustrating, especially when they take time to get to the point. In response to this growing trend, Twix is launching a new feature called Harmoniser, which aims to make voice notes more entertaining by allowing users to record in a harmonized tone. This initiative is designed to enhance the experience of sharing daily updates among friends.
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