A provocative ad campaign in Melbourne, which cost over $100,000, has resurfaced the slogan 'Ditch the witch' targeting Victorian Premier Jacinta Allan. The campaign, led by Frank Puleo, owner of a local brothel, features a derogatory image of Allan wearing a witch's hat with a dollar sign. Puleo argues that the sign reflects public dissatisfaction with Allan's leadership, claiming it is not sexist but a manifestation of anger towards her perceived lack of accountability. Critics, including former Prime Minister Julia Gillard, have condemned the campaign as a regression in the treatment of women in politics. Gillard expressed sadness over the revival of such misogynistic tropes, while Allan emphasized the harmful impact of such attacks on women. Prime Minister Anthony Albanese and other political figures have also denounced the campaign, indicating a broader concern about the normalization of disrespect in political discourse, particularly towards women. This incident highlights a troubling trend where political disagreements lead to personal attacks, raising concerns about the future of respectful political engagement in Australia.