Hyundai Motor Group is making a significant shift in its strategy in China, focusing on electric vehicles (EVs) to revive its presence in the world's largest auto market. The company plans to unveil its first mass-produced Ioniq model specifically for China at Auto China 2026, marking a departure from its traditional internal combustion engine lineup. Since establishing a joint venture in Beijing in 2002, Hyundai has faced challenges, particularly after the 2017 deployment of the U.S. THAAD missile defense system, which led to economic retaliation from Beijing and a decline in Hyundai's market position. With new energy vehicles, including electric cars and plug-in hybrids, accounting for over half of new vehicle sales in China last year, Hyundai aims to adapt by emphasizing localization and incorporating advanced technologies. The automaker plans to introduce extended-range electric vehicles (EREVs) next year and aims to launch six new electric models by 2030, targeting annual sales of 500,000 units. Partnerships with major Chinese firms for battery and energy solutions are also part of Hyundai's strategy to compete effectively in a rapidly evolving market.