Dr. Zaher Merhi, a reproductive endocrinologist, founded Aurea Fertility Center in New York to innovate fertility treatments through artificial intelligence. Traditional fertility practices often apply generic protocols that do not account for individual patient differences, leading to inefficiencies and high costs. In contrast, Merhi's clinic uses AI tools to tailor medication doses based on each patient's hormonal profile, significantly reducing medication waste by over 70%. The clinic also employs the EmbryoScope system for continuous embryo monitoring, providing precise data for embryo selection rather than relying on subjective assessments. By focusing on women under 40 with good ovarian reserves, Aurea Fertility streamlines treatment timelines, reducing the time from consultation to embryo retrieval to approximately two weeks. Merhi's experience highlights the importance of understanding specific patient needs and the potential for technology to enhance healthcare efficiency without compromising quality. He acknowledges the challenges of scaling this model while maintaining the essential human element of medical care, emphasizing that the traditional fertility model was inadequate and needed disruption.