Ben Shelton, a rising star in tennis, has had a unique footwear journey closely tied to Roger Federer. His first appearance in the singles main draw at the U.S. Open in 2022 was marked by wearing custom-made Nikes from Federer, establishing a connection that has since evolved. In March 2023, Shelton signed with On, the Swiss footwear brand co-founded by Federer, and has since been the face of The Roger Pro series. At the 2026 Australian Open, he debuted The Roger Pro 3, which reflects his input and preferences in design. Shelton appreciates the opportunity to influence the brand's direction as it expands its tennis department, and he often wears On’s casual styles off the court, particularly The Roger Clubhouse. With nearly four years of collaboration, Shelton's footwear journey exemplifies the bond between him and Federer, showcasing their shared passion for tennis and style.