Ferrari Launches First Fully Electric Four-Door Car, Luce, with Over 1,000 Horsepower
Ferrari unveils first fully electric four-door Luce with over 1,000 horsepower
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Ferrari has unveiled the Luce, its first fully electric four-door car, priced at €550,000 ($640,000). This model features over 1,000 horsepower and aims to attract affluent families while navigating the shift towards electric vehicles amidst competitors scaling back their EV ambitions.
- 01The Luce, developed with former Apple designer Jony Ive, features four electric motors and a top speed exceeding 310 kph.
- 02Ferrari plans to begin deliveries in the fourth quarter of 2026, targeting a new generation of wealthy buyers.
- 03Despite the launch, Ferrari has reduced its electrification goals, expecting electric vehicles to make up only 20% of its lineup by 2030.
- 04The car boasts a range of over 500 kilometers and aims to maintain Ferrari's signature sound through a specialized sound system.
- 05Ferrari's move into the EV market comes as competitors like Lamborghini and Porsche scale back their electric vehicle plans.
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Ferrari has officially introduced the Luce, its first fully electric four-door vehicle, during a launch event in Rome. Priced at €550,000 (approximately $640,000), the Luce is designed to appeal to affluent families, featuring a spacious interior and advanced technology. Developed in collaboration with Jony Ive's design firm LoveFrom, the car is equipped with four electric motors that deliver over 1,000 horsepower and enable a top speed of over 310 kph. It also offers a range exceeding 500 kilometers. CEO Benedetto Vigna highlighted the Luce as a significant step in Ferrari's transition to electrification, despite the company scaling back its electric vehicle targets. The automaker now anticipates that electric models will constitute only 20% of its lineup by 2030. The Luce aims to attract a younger, tech-savvy clientele while maintaining Ferrari's luxury identity. However, the company acknowledges that not all traditional Ferrari enthusiasts may embrace this shift.
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The introduction of the Luce could reshape Ferrari's market strategy, appealing to affluent buyers interested in electric vehicles amidst rising fuel costs.
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