The Pune Municipal Corporation (PMC) has announced a new regulation requiring all authorized advertisement hoardings in Pune, Maharashtra, India, to include QR codes. This initiative, communicated by Madhav Jagtap, head of the PMC’s sky hoarding department, aims to enhance transparency by allowing citizens to scan the QR codes with their mobile phones to access crucial details such as licensing information and permissions granted by authorities. The QR codes must be placed on the lower portion of the hoardings, and any updates to the information must be conducted through the PMC's system, preventing hoarding owners from making independent changes. This regulation is part of the Maharashtra government's sky hoarding policy and will be enforced starting May 27, with penalties for non-compliance.