Apple Inc. is embroiled in a significant legal battle in the United Kingdom, facing a lawsuit from the consumer rights group Which? over its iCloud storage services. The lawsuit, which seeks nearly £3 billion (approximately ₹28,340 crore), claims that Apple has created an unfair advantage for its iCloud service, making it difficult for competing cloud storage platforms to thrive on iOS devices. This case, initially filed in late 2024, gained momentum after a UK tribunal rejected Apple's attempt to limit the lawsuit's scope, allowing both paid and free iCloud users to be included. The tribunal's ruling means that around 40 million consumers could potentially be affected by the outcome. Which? argues that if competition were fairer, Apple might have been compelled to lower its iCloud prices, suggesting that the current £2.99 monthly fee for the 200GB plan could be reduced to £1.99 in a more competitive landscape. The next phase will involve a full trial to assess whether Apple misused its market dominance. If the lawsuit succeeds, eligible users could receive an average payout of approximately £70.