Vivian Jenna Wilson, the transgender daughter of billionaire Elon Musk, is prominently featured in Rihanna's latest Pride campaign, which celebrates LGBTQ+ identity and self-expression as part of Pride Month. The 22-year-old appears in various promotional images wearing boudoir attire inscribed with affirming messages such as 'Proud,' 'Queer,' and 'Love.' This collaboration marks another significant partnership for Wilson, who has already made waves in the fashion industry, having previously participated in Rihanna's Valentine's Day campaign and leading Wildfang's 2025 Pride campaign. Her visibility in the fashion world aligns with her advocacy for transgender rights, following her public coming out in 2020. The campaign has generated notable buzz on social media, with actress Laverne Cox among those praising it. Wilson's involvement continues Rihanna's brand tradition of promoting diversity and inclusion, making this campaign a highly anticipated annual event.