Meesho, the Bengaluru-based e-commerce marketplace, reported a 47% year-on-year increase in operating revenue, reaching ₹3,531 crore for the March quarter. The company's net loss narrowed significantly to ₹166 crore, down from ₹1,391 crore in the same quarter last year, partly due to a high base effect from a one-time expense in the previous year. Co-founder and CEO Vidit Aatrey highlighted the company's increasing reliance on artificial intelligence, with over 70% of its code now AI-generated. This has led to a doubling of platform experiments year-on-year. However, despite these advancements, Meesho's operating losses widened by 45% year-on-year, as the company continued to invest heavily in customer acquisition and technology infrastructure. The contribution margin fell slightly to 4%, while advertising and marketing expenses as a percentage of net merchandise value rose to 2.1%. The company reported a negative last-twelve-month free cash flow of ₹633 crore, reflecting the impact of elevated spending on customer acquisition. Meesho's shares closed down 3.8% at ₹196.50 on the Bombay Stock Exchange following the announcement of these results.