Global companies are increasingly adopting artificial intelligence (AI) at their operational hubs in India to enhance their advertising capabilities. This shift allows firms like Kimberly-Clark and Target India to bring more creative work in-house, significantly cutting turnaround times and reducing dependency on external agencies. Kimberly-Clark reported that its content creation process has been streamlined from nearly a month to just two hours thanks to an AI platform developed in India. Catalyst Brands is exploring the use of AI to create product images and videos, which could eliminate the need for international shipping for photoshoots. Target's advertising division, Roundel, is also utilizing AI to generate ads more quickly, enabling faster responses to market trends. A Gartner survey revealed that nearly all senior marketing leaders are now leveraging AI in their operations, with investment in this technology accounting for over 15% of marketing budgets. While the rise of AI poses challenges to traditional advertising agencies, experts suggest that the need for specialized expertise will sustain the agency model, particularly for clients with larger budgets.