On Wednesday, Union Minister for the Development of North Eastern Region (MDoNER), Jyotiraditya Scindia, alongside Tripura Chief Minister Manik Saha, launched 'Mission Queen Pineapple', a ₹236 crore initiative aimed at enhancing pineapple cultivation and establishing a robust value chain in Tripura. This three-year program, running from Q2 FY2026 to Q4 FY2028, seeks to promote the GI-tagged Queen Pineapple, leveraging a convergence of various agricultural schemes from multiple ministries. Scindia emphasized the importance of transforming Tripura's agricultural strengths into globally competitive brands, aiming to empower farmers throughout the value chain from production to exports. The mission will establish a 'Hub & Spoke' infrastructure model, including a central hub near Agartala airport and eight collection centers, enhancing processing capabilities and reducing post-harvest losses. Additionally, a bio-economy strategy will convert 60% of pineapple plant waste into valuable products, benefiting local communities. The initiative also includes workshops and events to promote the pineapple as a premium global brand.