Noscroll, a new AI tool launched by a US-based startup, addresses the issue of doomscrolling—where users endlessly consume overwhelming online content—by providing curated updates instead of traditional social media feeds. This innovative approach is particularly beneficial for professionals who need to stay informed without the distractions of sensational content. Users can connect their X (formerly Twitter) accounts to the AI, which learns their preferences over time and delivers personalized content across various topics such as tech, entertainment, and local news. Priced at $9.99 (approximately ₹940.8) per month, Noscroll offers a free seven-day trial and aims to filter out negative and repetitive content, allowing users to focus on what truly matters. The tool was co-founded by Nadav Hollander, who created it from his own experiences with social media fatigue. With its recent public launch, Noscroll is gaining traction and attracting investor interest, although details on regional availability remain unclear as it is still in the early rollout phase.