In response to rising living costs, Waitrose has launched a £20 million price-cutting campaign, reducing prices on 160 products. The initiative aims to assist customers in managing their food shopping expenses. The average savings from this campaign are approximately 12%, with some items reduced by as much as 75p. Key price cuts include British chicken thighs, now priced at £3.20 per kilo down from £3.95, and a six-pack of free-range white eggs, reduced from £1.50 to £1.30. Unsalted butter is now £2.00, down by 25p, and chopped tomatoes are available for 55p a tin. Notably, over half of the reductions affect the Waitrose Essentials range, which is designed to offer affordable options. This move comes amid similar actions by Aldi, which has also reduced prices on over 200 items, investing heavily to keep costs down for consumers. Both retailers are responding to a growing demand for budget-friendly shopping without sacrificing quality.