Franchise 100, a hospitality advisory and hotel partnership firm based in Mumbai, has announced the signing of three new hotel developments across India, marking a significant expansion in its portfolio. The new projects include 60 keys at Park Inn & Suites by Radisson in Roorkee, 204 keys at Cygnett Resort TM Collection by Wyndham in Shahpur, and 80 keys at another Cygnett Resort in Hyderabad. This growth underscores the increasing demand for branded accommodations in Tier 2 and Tier 3 cities, fueled by factors such as rising domestic tourism, infrastructure improvements, and the popularity of destination weddings. Dileep Gupta, Sr. Partner at Franchise 100, emphasized the emerging opportunities in the hospitality sector beyond major metropolitan areas, noting that developers are increasingly looking for organized partnerships to maximize asset value and operational efficiency. Akash Shetty, Managing Partner at Franchise 100, highlighted the strong interest from property owners in aligning with established hospitality brands, aiming to create sustainable partnerships. The company is evaluating additional opportunities for business hotels, resorts, and mixed-use developments as it seeks to achieve nearly 100 hotel brand signings and management partnerships within the next year.