Tata AIA Life Insurance has introduced 'Shubh Health Criti', a market-linked unit-linked life insurance plan aimed at transforming traditional health insurance into proactive health planning. This innovative plan covers over 60 critical illnesses and enables policyholders to accumulate a dedicated health fund that grows through market-linked returns, which can be accessed for medical treatments and related expenses on a tax-free basis. The plan locks in premiums for 30 years and includes a premium waiver in the event of death or disability, ensuring continued fund growth even during challenging life circumstances. Additionally, 'Shubh Health Criti' is part of Tata AIA’s 'Health Buddy ecosystem', promoting preventive healthcare through screenings and personalized health tracking. Jeelani Basha, Chief Business Officer at Tata AIA, emphasized that this plan shifts health planning from a reactive approach to a proactive one, encouraging individuals to build a health corpus for future needs. The plan is available for individuals aged 18 to 65 years and combines various features, including dual life OPD cover and terminal illness coverage, enhancing its appeal for comprehensive health management.