The complexities of human behavior are explored through the lens of social sciences, which include disciplines such as anthropology, psychology, and economics. In a new column titled 'Being Human', the focus is on the effectiveness of pronatalist movements aimed at reversing declining birth rates. Research by Sujata Gupta indicates that government incentives to promote higher birth rates have rarely succeeded, especially as young people face economic challenges like job scarcity and high housing costs. Gupta highlights that the traditional view of the nuclear family is a relatively recent concept, which places undue pressure on parents. Historically, humans have relied on cooperative child-rearing practices that involve extended family and community support. Current hunter-gatherer societies exemplify this model, but replicating it in Western contexts poses challenges. Experts suggest that rather than merely providing financial incentives to new parents, a broader approach focusing on enhancing community well-being may better encourage young adults to consider parenthood. Such initiatives could create a more supportive environment for families, benefiting society as a whole.