Metasports Interactive, an Indian gaming company, has successfully secured $20 million in funding from London-based Metica to boost user acquisition for its popular multi-player cricket game, Hitwicket. This strategic investment is aimed at accelerating the company's global expansion efforts, with a goal of reaching over 18 million users across 109 countries. Co-founder and CEO Kashyap Reddy emphasized the ambition to connect with over a billion cricket fans worldwide and establish a leading gaming business from India. The funding will not only enhance marketing efforts but also support a technology partnership with Metica to improve revenue performance and strengthen unit economics. Metasports Interactive has previously raised $8 million from Prime Venture Partners and Horizon Ventures (Singapore) and is backed by cricket commentator Harsha Bhogle. The company is targeting an eight-fold increase in its user base over the next 18 months, following Hitwicket's launch in 2020.