The global health crisis has transformed entertainment consumption, leading many public figures, including director and choreographer Farah Khan, to embrace digital platforms like YouTube. Analysts suggest that Khan's earnings from her channel now surpass her previous income from filmmaking. Insights from Vinay Thakur, a prominent YouTuber, reveal that Indian creators earn modestly compared to their international counterparts, averaging about $1 for every 2,000 views. For example, a video with 4 million views could yield between ₹1.7 lakh and ₹2.4 lakh from advertisements alone. However, brand partnerships significantly enhance overall earnings, with companies often paying upwards of ₹15 lakh for a single sponsored video. This shift to digital has allowed many entertainers to gain financial independence and control over their content, making it a lucrative avenue for income.