JK Maxx Paints, a brand under JK Cement Limited, has launched its new campaign, 'Maxx Karo, Relax Karo,' featuring Bollywood actor Akshay Kumar. This initiative aims to help homeowners navigate the often overwhelming process of selecting painting products by emphasizing the reliability and performance of JK Maxx offerings. The campaign adopts a humorous tone, showcasing Kumar in various social settings where he humorously responds to questions with 'JK Maxx', illustrating how ingrained the brand has become in his life due to positive experiences with their products. The campaign is designed to resonate with consumers by simplifying their decision-making process regarding home beautification. Nitish Chopra, Business Head of White Cement and Paints, highlighted the brand's commitment to providing a comprehensive solution that instills confidence in consumers. The campaign will be rolled out through various channels, including television, digital media, and retail outlets, aiming to connect with a broad audience across India.