Dunkin' has announced a giveaway of one million free coffees on April 21, 2023, exclusively for members of its Dunkin' Rewards program. Customers can claim their free coffee by entering the promo code 'FREECOFFEE1' in the Dunkin' mobile app starting at 9 a.m. local time. This initiative is part of Dunkin's strategy to enhance digital engagement and drive app-based transactions. The giveaway aligns with the launch of Dunkin's new spring menu, which includes exciting offerings like banana-flavored beverages and a value-focused $6 meal deal. Additionally, Dunkin' is expanding its ready-to-drink portfolio with new canned iced espresso drinks, available in various flavors such as original, café mocha, and salted caramel. These promotional campaigns not only attract customers but also boost app downloads and loyalty program participation, while providing valuable consumer data for future marketing strategies.