Assam Launches Mission Senehjori to Elevate Muga Silk as a Global Luxury Brand
Mission Senehjori launched to make Assam Muga silk a global brand
Asianet Newsable
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The Government of India launched Mission Senehjori to transform Assam's Muga silk sector into a globally competitive luxury textile ecosystem. The initiative aims to enhance the entire value chain, benefiting approximately 2.6 lakh families involved in Muga silk production. An investment of ₹396-411 crore is projected over three years to achieve this.
- 01Mission Senehjori targets major Muga silk-producing districts including Jorhat, Sivasagar, and Dibrugarh.
- 02The initiative includes an estimated investment of ₹396-411 crore, with ₹136-151 crore from the Ministry of Development of North Eastern Region (MDoNER).
- 03By 2028, the mission aims to establish five modernised Muga reeling units and create 30 Farmer Producer Organisations (FPOs).
- 04Assam produces 90% of the world's Muga silk, yet farmers currently earn only ₹18,000-21,000 annually from this sector.
- 05The mission will also promote Muga silk heritage tourism through initiatives like the Muga Silk Trail and annual Muga Utsav festivals.
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On Tuesday, Union Minister Jyotiraditya M Scindia and Assam's Chief Minister launched Mission Senehjori, aimed at enhancing Assam's Muga silk sector into a globally recognized luxury textile brand. This initiative, supported by various government bodies, intends to strengthen the Muga silk value chain, which includes cultivation, production, and export. The mission will focus on major silk-producing districts such as Jorhat and Dibrugarh, with a projected investment of ₹396-411 crore over three years. Currently, Muga silk supports around 2.6 lakh families in Assam, but the sector remains under-monetized, with producers earning between ₹18,000-21,000 annually. By 2028, the mission aims to establish modern reeling units, enhance digital traceability, and promote Muga silk tourism through initiatives like the Muga Silk Trail. The government emphasizes the cultural significance of Muga silk, aiming to ensure that its premium value reaches the weavers and rearers of Assam.
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Mission Senehjori is set to significantly enhance the livelihoods of Muga silk producers and weavers in Assam by increasing their income and creating new employment opportunities.
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