Riteish Deshmukh is celebrating the success of his film 'Raja Shivaji', which he directed and starred in, alongside notable actors like Abhishek Bachchan and Salman Khan. Released on May 1, the film has resonated with audiences, achieving a remarkable ₹12.40 crore on its opening day, making it the highest-grossing debut for a Marathi film. Deshmukh encourages parents to take their children to see the film, stating that it presents a broader view of history than what is typically found in textbooks. He expressed joy over families attending the film, including young children, and noted the surge of social media videos showcasing audience reactions as a form of 'organic promotion'. Deshmukh believes that when audiences embrace a film, it leads to genuine success and encourages filmmakers.