Pizza Hut Revives Nostalgic BOOK IT! Program to Encourage Summer Reading
Pizza Hut resurrects beloved 90s pizza promo — and nostalgic millennials are psyched: ‘Can we do an adult version?’
New York Post
Image: New York Post
Pizza Hut has reintroduced its beloved BOOK IT! program, which encourages children to read during summer break in exchange for free Personal Pan Pizzas. Running from June 1 to August 31, the initiative allows kids in Pre-K through 6th grade to earn rewards for their reading achievements, sparking nostalgia among Gen X and Millennials.
- 01Pizza Hut's BOOK IT! program is back for summer 2023.
- 02Children can earn free Personal Pan Pizzas by reading books.
- 03The program runs from June 1 to August 31 and is open to Pre-K through 6th grade students.
- 04Participants receive digital Reading Award Certificates for their milestones.
- 05Many nostalgic adults are requesting an adult version of the program.
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Pizza Hut has revived its iconic BOOK IT! program, originally launched in the mid-1980s, to promote reading among children during the summer months. The initiative, known as the Summer of Stories, encourages kids in Pre-K through 6th grade to read books and earn rewards in the form of free Personal Pan Pizzas. Enrollment began on May 1, with the program running from June 1 to August 31. Children who reach their reading milestones will receive digital Reading Award Certificates that can be redeemed for a free one-topping Personal Pan Pizza. The original BOOK IT! program was inspired by a desire to support literacy, and it quickly gained popularity, with 7 million students participating across the U.S. in its first year. The revival has sparked excitement among Millennials and Gen X, many of whom are now requesting an adult version of the program, expressing their nostalgia for the rewards they enjoyed as children.
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The revival of the BOOK IT! program encourages children to read, fostering literacy and providing a fun reward system that can enhance summer learning.
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