Vummidi Bangaru Jewellers (VBJ), a prominent jewellery retailer with a 125-year legacy, is set to expand its footprint with an investment of ₹500 crore. The company, currently generating over ₹2,400 crore in annual revenue, aims to reach ₹5,000 crore by FY28. VBJ plans to open new showrooms in Tamil Nadu, including Coimbatore, Tiruchirappalli, and additional locations in Chennai, while also venturing into the United States with a new showroom in Milpitas, California. This expansion is driven by increasing consumer interest in jewellery and the growth of India's luxury segment. To engage younger, tech-savvy consumers, VBJ will launch a digital gold platform that allows purchases based on value or weight at live rates. Furthermore, the company is expanding its design team from 25 to 40 members to cater to a broader customer base, including high-net-worth individuals.