Joi AI, an adult AI companion startup, has launched a unique job opportunity for 10 'masturbation consultants' to test its new adult audio product. The consultants will receive $2,000 for a month of participation, during which they will engage with the product and provide feedback through daily audio-guided sessions and weekly reports. The job listing has attracted significant attention, resulting in over 100,000 applications within days of its announcement. Julie Levin, the brand head of Joi AI, expressed surprise at the volume of interest, stating that the company is looking for a diverse range of participants. Joi AI, which rebranded from Eva AI in 2025, has secured around $4 million in funding since its inception in 2023. The role aims to explore the impact of the product on users' lives, with applicants reflecting on their experiences. Levin noted that the majority of applicants are men in their 20s and 30s, highlighting a specific demographic engagement with this innovative position.