Nepal has launched a new initiative inviting Indian social media influencers to apply for a sponsored trip to promote tourism. The program, announced by the Embassy of Nepal in New Delhi, aims to attract Indian travelers, who are a significant market for the country. Five selected influencers will embark on a 'familiarisation trip' to explore key destinations, including cultural and spiritual sites, and share their experiences through various digital content formats, such as vlogs and social media posts. Applications are open until May 30, with selection criteria focusing on content quality and engagement. This campaign seeks to create authentic narratives that resonate with younger audiences, leveraging social media to showcase Nepal's diverse attractions. However, the initiative has sparked mixed reactions online, with some users expressing enthusiasm while others highlighted recent diplomatic tensions between Nepal and India, particularly regarding customs duties on goods brought into Nepal. The embassy hopes this effort will enhance Nepal's image as a welcoming destination for Indian tourists across various travel segments.