The Bharatiya Janata Party (BJP) has adopted a multi-faceted approach to challenge the three-term rule of the All India Trinamool Congress (TMC) in West Bengal. Key strategies included categorizing polling booths into platinum, gold, silver, and bronze based on the level of effort required, with the aim of mobilizing resources effectively. The BJP increased its number of active ground workers from 100,000 to 300,000, ensuring that these workers were verified and committed to the party's cause. The campaign particularly targeted urban high-rises in areas like Chowringhee, Rashbihari, and Jadavpur, where the party appointed 'high-rise pramukhs' to engage residents directly.

Union Minister Bhupendra Yadav directed efforts towards 45,000 booths where the BJP had previously lost by narrow margins. The party's outreach also included targeted engagement with NGOs and women's groups, aiming to sway voters who traditionally supported the TMC. The BJP's women's cell promoted welfare schemes, such as the Annapurna scheme, which provides ₹3,000 monthly to women. With the involvement of senior leaders like Amit Shah, the BJP is determined to turn the tide in West Bengal, asserting that the electorate is weary of the TMC's governance marked by crime and corruption.