Steven Rinella, known for his work on the MeatEater series, has partnered with United Talent Agency (UTA) to broaden business opportunities for his outdoor media company. UTA will assist in expanding MeatEater's reach in digital video and audio, enhancing brand partnerships, and organizing live tours. Rinella's MeatEater series, which airs on Netflix and other platforms, is currently producing its 14th season and has garnered around 1.8 million subscribers. UTA's involvement reflects a growing trend in the creator economy, where audience-driven storytelling influences content creation and monetization. Jason Bergsman, CEO of MeatEater, highlighted the brand's commitment to serving conservation-focused audiences who engage deeply with outdoor lifestyles. Rinella, an advocate for conservation and responsible hunting, has also authored ten books, including titles on American wildlife and outdoor living. Upcoming initiatives include new podcast seasons and expanded channel offerings, showcasing MeatEater's dedication to its community of outdoor enthusiasts.