Sega's latest installment in the Crazy Taxi franchise, Crazy Taxi: World Tour, was unveiled at the Xbox summer showcase, generating excitement among fans. However, the announcement that generative AI was utilized in its development led to mixed reactions. According to Sega, this technology was employed to assist developers in creating background assets, allowing them to focus on more creative tasks. Kenji Kanno, the original creator of the series, explained that while generative AI was used as a reference tool, all final assets were crafted by human artists. He acknowledged the ongoing controversy surrounding generative AI, noting that it would likely remain a 'hot topic' in the future. The gaming industry has seen a rise in the use of generative AI, despite criticism regarding its implications for originality and job security. Some gaming awards have started disqualifying entries that include AI-generated content, reflecting the growing concern over the ethical use of such technology in creative fields. As the debate continues, Sega and other developers are navigating the challenges and opportunities presented by generative AI.