Aldi is poised to make UK retail history by becoming the first supermarket to stock Asti Spumante Rosé DOCG, available from June 4, 2023, at a price of £4.99. This sparkling wine, produced in the Piedmont region of Italy, is made from a blend of aromatic Moscato and Brachetto grapes. Known for its vibrant coral-pink hue, Asti Rosé offers delicate floral aromas and juicy berry notes, making it a refreshing choice for summer gatherings. Aldi's wine expert, Sam Caporn, highlights its lively yet elegant flavors with a medium-sweet finish, perfect for pairing with desserts like strawberry pavlova or fresh fruit salad. The launch is significant as Asti Rosé is notoriously hard to find in the UK, making this a special treat for wine enthusiasts. Competing with major retailers like Tesco, Morrisons, and Lidl, Aldi's new offering aims to attract customers looking for unique and affordable sparkling wines this summer.