A trend is emerging on social media, particularly in the United States, where nicotine is being promoted as a productivity enhancer and wellness tool. This perception shift is largely due to the separation of nicotine from the harmful effects of smoking. Experts, including Dr. S Suresh Sagadevan and Dr. Sachin Kumar, warn that while nicotine can improve focus and mood, it is highly addictive and poses serious health risks, including increased heart rate and blood pressure. Dr. Mihir Gangakhedkar emphasizes that nicotine should only be used under medical supervision for those dependent on tobacco. The trend is particularly concerning among younger users, who may face long-term cognitive and health issues due to nicotine exposure during brain development. Despite some studies suggesting potential cognitive benefits, experts agree that the risks associated with nicotine far outweigh any perceived advantages.