Tata-owned Trent is focusing on expanding its retail operations in Tier II and Tier III cities in India, responding to the growing economic activities and income levels in these regions. In the last fiscal year, over 80% of new Zudio stores were opened in these smaller markets, reflecting Trent's strategy to tap into new consumer bases. The company announced a 26% increase in its consolidated net profit for the fourth quarter of FY26, reaching ₹400 crore (approximately $48 million USD), with revenues rising 19% year-on-year to ₹5,028 crore (around $605 million USD). Trent's total retail network now includes 300 Westside and 963 Zudio stores, covering more than 17.7 million square feet of retail space. Despite challenges posed by geopolitical tensions, the company remains optimistic about the demand in smaller towns, which are becoming significant growth drivers for India's retail sector. The overall retail landscape is shifting, with smaller cities increasingly becoming focal points for new retail developments, as consumers expand their spending beyond traditional categories.