Amazon has launched its 30-minute delivery service, Amazon Now, across several major U.S. cities, including Seattle, Philadelphia, and Dallas-Fort Worth. This service allows customers to receive thousands of items, from groceries to electronics, at their doorsteps within 30 minutes. Prime members will be charged $3.99 per order, while non-members will pay $13.99. The rollout is part of Amazon's strategy to enhance its delivery speed, having already reported that U.S. Prime members received over 8 billion items the same or next day in 2025, marking a 30% increase from the previous year. Amazon aims to expand this service to tens of millions of customers by the end of 2026, leveraging a network of smaller fulfillment centers to optimize delivery times. The introduction of Amazon Now complements existing fast delivery options, including one-hour and same-day services, and reflects Amazon's ongoing commitment to improving customer convenience.