In family businesses, particularly in India, unresolved conflicts often stem from a lack of communication. Drawing on the film 'When Nietzsche Wept', the article emphasizes the importance of the 'talking cure'—the idea that open conversations can heal relationships. Many prominent Indian business families have faced public disputes, not due to a lack of intelligence or intent, but because of unspoken fears and resentments. Conversely, families that have thrived over generations have established habits of conversation, such as family councils and structured retreats, allowing them to address issues before they escalate. Advisors to these families play a vital role in facilitating dialogue, listening to unvoiced concerns, probing difficult questions, and translating emotions to foster understanding. While governance structures are important, the article argues that the core of family business continuity lies in the willingness to communicate openly. Ultimately, the message is clear: families must prioritize conversation to prevent silence from leading to conflict.